At 777ex, protecting the personal data of our players is treated with the same seriousness as securing their funds. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, and what rights you have over your own information.
Before you read the full policy below, here are the six core data principles that shape every decision 777ex makes about your personal information.
777ex collects your data only for clearly defined, legitimate purposes — account management, identity verification, fraud prevention, and improving platform services. We do not collect data speculatively or "just in case". Every data point we hold on you has a documented reason for being there.
We collect the minimum personal information necessary to operate 777ex safely and comply with our licensing obligations. We do not ask for data we do not need. If a piece of information is not required for a specific purpose, we do not request it from you.
All personal data stored by 777ex is protected using 256-bit TLS encryption in transit and AES-256 encryption at rest. Access to player data is restricted on a strict need-to-know basis and all internal access events are logged and auditable.
You have the right to access, correct, and request deletion of your personal data held by 777ex. These rights can be exercised by contacting our support team at any time. We will respond to data rights requests within 30 days and will not charge you for exercising them.
777ex does not sell, rent, or trade your personal data to any unaffiliated third party for their own marketing or commercial purposes. Full stop. Your data is used to operate and improve the 777ex platform — not to generate revenue through its sale to other organisations.
We tell you clearly what data we hold, what we do with it, and who we share it with. There are no hidden data practices at 777ex. If our processing activities change in a material way, we will notify you before those changes take effect.
This Privacy Policy ("Policy") is issued by 777ex ("Company", "we", "us", "our") and applies to all personal data collected from individuals ("you", "Player", "User") who access or use the 777ex online casino and sports betting platform at 777ex.pro, including all associated web pages, mobile interfaces, and related services.
777ex is committed to handling your personal data responsibly, lawfully, and with full transparency. This Policy describes what personal information we collect about you, the purposes for which it is processed, the legal basis on which we rely to process it, how long we retain it, and the rights you hold in respect of it.
This Policy should be read alongside the 777ex Terms and Conditions and Responsible Gaming Policy, both of which are available on the platform. By registering an account or continuing to use the 777ex platform, you acknowledge that you have read and understood this Privacy Policy.
When you register an account, complete identity verification, contact support, or use other platform features, you provide us with personal data including:
When you access and use the 777ex platform, certain data is collected automatically through technical systems:
We may receive personal data about you from third parties in limited circumstances, including:
777ex processes your personal data for the following specific purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and administering your 777ex player account, including processing login requests and managing your account preferences. |
| Identity Verification | Verifying your age (21+), identity, and eligibility to use the platform in compliance with our gaming licence obligations and anti-money laundering requirements. |
| Payment Processing | Processing deposits and withdrawals in PKR via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, and maintaining accurate financial records. |
| Fraud Prevention | Detecting, investigating, and preventing fraudulent activity, money laundering, bonus abuse, multiple account registration, and other prohibited conduct. |
| Customer Support | Responding to your enquiries, complaints, and requests via live chat, email, and other support channels, in both Urdu and English. |
| Responsible Gaming | Monitoring play patterns to identify potential problem gambling behaviour and delivering responsible gaming interventions, tools, and communications. |
| Legal Compliance | Meeting our obligations under applicable laws, regulatory requirements, and the conditions of our international gaming licence, including record-keeping requirements. |
| Platform Improvement | Analysing aggregated usage data to improve the 777ex platform, identify technical issues, and enhance the overall player experience. |
| Marketing | Sending you promotional offers, bonus notifications, and platform updates where you have given your consent or where we have a legitimate interest to do so. |
777ex processes your personal data on one or more of the following legal bases:
777ex shares personal data with carefully selected third-party service providers who process data on our behalf and under our instruction, solely to support the delivery of the 777ex platform. These include:
All third-party processors are bound by data processing agreements that require them to maintain appropriate technical and organisational security measures and to process your data only as instructed by 777ex.
777ex may disclose your personal data to regulatory authorities, law enforcement agencies, courts, or other government bodies where required to do so by applicable law, court order, or regulatory instruction. We will notify you of such disclosures where we are legally permitted to do so.
777ex does not sell, rent, or trade your personal data to any third party for their own independent marketing or commercial purposes. Data shared with third parties is limited to what is necessary for the specific processing purpose.
Cookies are small text files placed on your device when you visit a website. The 777ex platform uses cookies and similar tracking technologies (such as web beacons and local storage) to ensure the platform functions correctly, to remember your preferences, and to understand how players interact with the platform.
You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent the 777ex platform from functioning correctly and you may not be able to log in or access certain features. Full cookie preference controls are accessible from the cookie settings panel on the platform.
777ex retains personal data for the period necessary to fulfil the purposes for which it was collected and to comply with legal and regulatory obligations. Our standard retention periods are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & identity data | Duration of account + 5 years | Gaming licence and AML compliance |
| Transaction records | Duration of account + 7 years | Financial record-keeping obligations |
| KYC documents | Duration of account + 5 years | Regulatory verification requirements |
| Support communications | 3 years from last interaction | Dispute resolution and audit trail |
| Marketing preferences | Until consent withdrawn + 1 year | Proof of consent records |
| Self-exclusion records | Minimum 7 years | Responsible gaming compliance |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to an identifiable individual.
777ex implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
Depending on your location and the applicable legal framework, you may hold some or all of the following rights in respect of your personal data held by 777ex:
To exercise any of these rights, please contact the 777ex Data Team via email at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and provide a substantive response within 30 calendar days.
777ex operates globally and your personal data may be transferred to, stored in, or processed in countries other than Pakistan. Where such transfers occur, 777ex ensures that appropriate safeguards are in place to protect your data, including contractual mechanisms such as standard data protection clauses that require the recipient to maintain data protection standards equivalent to those applied by 777ex.
All third-party processors who handle your data in connection with the 777ex platform are required to process that data only in accordance with 777ex's instructions and to maintain appropriate security standards regardless of the jurisdiction in which processing takes place.
The 777ex platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, process, or store personal data from individuals under the age of 21. If you believe that a minor has created an account on 777ex or provided us with personal data, please contact our support team immediately at [email protected].
Upon receiving a credible report that an account belongs to a person under 21, 777ex will immediately suspend the account, investigate the matter, delete any personal data associated with the underage individual in excess of what is required for regulatory record-keeping, and return any deposited funds to the verified payment source.
777ex may send you promotional emails, SMS messages, and in-platform notifications about bonuses, new games, PSL cricket betting offers, special promotions, and platform updates. We will only send you direct marketing communications where you have consented to receive them during registration or subsequently through your account communication preferences.
You can opt out of marketing communications at any time by:
Opting out of marketing communications will not affect service notifications that are necessary for the operation of your account, such as deposit confirmations, withdrawal notifications, and security alerts.
777ex does not share your personal data with any third party for the purpose of that third party sending you their own marketing communications.
777ex reserves the right to update or revise this Privacy Policy at any time. Where changes are material — such as a new category of data being collected, a new purpose for processing, or a new category of third-party recipient — we will notify registered players via email and/or a prominent notice on the platform no less than 14 days before the changes take effect.
Non-material changes, such as typographical corrections or clarifications that do not affect the substance of the Policy, may be made without prior notice. The "Last Reviewed" date at the top of this Policy will always reflect when the most recent update was made.
Your continued use of the 777ex platform after the effective date of any revision constitutes your acceptance of the updated Policy. If you do not accept the revised Policy, you should close your account before the changes take effect.
For any questions about this Privacy Policy, the personal data we hold about you, or how we process your information, please contact the 777ex Data Team:
Email: [email protected] (subject line: "Privacy Enquiry")
Live Chat: Available 24/7 in Urdu and English via the platform
Response Time: We aim to respond to all privacy-related enquiries within 5 business days
If you believe that 777ex has not handled your personal data in accordance with this Privacy Policy or applicable data protection law, you have the right to lodge a complaint. We ask that you contact us in the first instance so that we have the opportunity to address your concern directly. If you remain dissatisfied following our response, you may escalate your complaint to the relevant data protection supervisory authority or to the regulatory body overseeing 777ex's gaming licence.
Now that you understand exactly how 777ex protects your personal information, you can enjoy Pakistan's most trusted casino and cricket sportsbook with total peace of mind. All transactions in PKR. JazzCash and EasyPaisa accepted. Strictly 21+ only.